Top Questions
Q: I’ve hired consultants before and nothing stuck. Why will working with you be different? A: I’m an operator first, not a slide deck. I’ve run creative from the inside as a CD, COO, and Director of Special Projects I lead AI innovation and day-to-day integration. My work is built to ship, measure, and stick. Here’s how it’s different with me: Inside-the-room experience I’ve led multi-disciplinary teams and rebuilt workflows in live production. I know where delivery slows, why margins shrink, and how to fix both without killing creativity. Systems, not slogans We install a simple operating rhythm: intake, prioritization, WIP limits, review cadence, and scorecards tied to KPIs. The goal is calm, predictable output and better results. Tailored plan and fast wins We start with a focused audit, then a short list of high-leverage moves. Expect visible improvements in the first 30 days and a clear 90-day build to lock them in. Practical EOS + AI EOS provides alignment and cadence. Applied AI gives speed and quality where it counts: briefs, first drafts, QA, and repurposing. Governed, measurable, and safe. Capability transfer I coach your leaders, up-skill the team, and document the system so improvements last when I step back. Flexible engagement No long contracts. Start with a consult or a two-week audit. Continue as fractional leadership, a 90-day build, or advisory. Pricing is transparent and scoped to outcomes. Result: fewer revisions, faster cycle time, tighter margins, and creative that moves the numbers, without chaos.
Q: We already have an internal team, why bring you in? A: Your team is busy shipping the work. I work on the system that ships the work, fast, objectively, and without adding to their plates. Here’s what I add: Focus your bandwidth Leaders are in the day-to-day. I step back to redesign intake, priorities, WIP limits, and review cadence so the team moves faster with fewer fires. Outside pattern recognition I’ve rebuilt creative/ops at multiple orgs. I know the common bottlenecks and the few moves that unlock cycle time, quality, and margin, without killing the creative spark. Speed to alignment (EOS) I install a simple, maker-friendly EOS rhythm, clear rocks, useful L10s, and scorecards that measure impact, not activity. Practical AI, safely applied I bring governed, real-world AI to briefs, first drafts, QA, repurposing, and reporting, tools and prompts that actually save time and lift consistency. Hands-on implementation Not a slide deck. I co-run the pilot, coach leads, write SOPs/templates, and stay until the new way of working sticks. Capability transfer The goal is independence. Your managers and ICs get trained, the system is documented, and you keep the gains when I step back. Result: A calmer, faster creative engine, your team focused on great work, and a system that predictably turns that work into growth.
Q: What kinds of teams do you work with? A: I partner with established businesses, creative and marketing orgs that need their engine tuned, marketing teams implemented from scratch from agency or in-house. Typical fits Brand/creative studios and digital marketing agencies (8–60 people) In-house marketing/creative teams inside mid-cap companies Content & video teams that need predictable throughput Groups running EOS (or wanting to) and open to practical AI in the workflow Industry doesn’t matter as much as the pattern. The core challenges are similar everywhere: unclear intake, too much WIP, slow reviews, inconsistent quality, thin margins. Your team has the subject-matter expertise—I bring the operating system: clearer strategy, leaner process, EOS cadence, and AI where it actually saves time. If you’re aiming to raise profitability, streamline delivery, or prep for your next growth phase or exit, I can help you get there, and make the improvements stick.
Q: How much do you charge? A: I scope around outcomes, not one-size packages. We’ll pick the model that fits your goals and budget: 90-Day Build (fixed scope) A structured ops/creative overhaul with clear deliverables and milestones. Flat fee; I own the timeline and implementation. Fractional Leadership (1–3 days/week) Hands-on Creative Director / Ops lead embedded with your team. Monthly retainer tied to agreed outcomes and cadence. Advisory & On-Call Ongoing reviews, planning, hiring support, and tough calls. Flexible monthly retainer. AI Audit & Pilot (2 weeks) Identify 5–8 high-impact use cases, draft prompt kits/guardrails, and run a live pilot. Fixed fee. Ops On-Demand (blocks of hours) Prepaid hours you can use for sprints, hiring loops, or special projects. We’ll align on scope, success metrics, and a transparent fee structure before we start—so you know exactly what you’re getting and what it will take to get there.